Global Profit Edge
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Every cost between revenue and profit.

Global Profit Edge organizes and visualizes the business information you enter or import. It does not replace professional accounting, tax, legal or investment advice.

Profit after the costs dashboards skip.

Trace every dollar from gross revenue to net profit, and watch contribution margin against the target you set.

Net revenue
Revenue minus discounts and refunds.
Gross profit
Net revenue minus product and fulfillment cost.
Contribution
Gross profit minus advertising and processing fees.
Net profit
Contribution minus the operating expenses you enter.

Profitability waterfallLast 30 days · USD

  1. Gross revenue$1,284,500
  2. Discounts−$64,200
  3. Refunds−$38,500
  4. Product cost−$472,000
  5. Fulfillment−$118,000
  6. Advertising−$214,000
  7. Processing fees−$41,200
  8. Operating expenses−$136,400
  9. Net profit$200,200

Reported ROAS is not profit.

Attribute profit after product, fulfillment, payment and refund cost, then compare campaigns on what they keep, not on what the ad platform reports.

Campaign profit attributionTop four campaigns

CampaignSpendReported ROASTrue profit
Search campaign APaid search$48,2003.4×$22,100
Social campaign BPaid social$61,4002.1×−$4,200
Retargeting CPaid social$18,6004.8×$31,400
Affiliate push DAffiliate$12,4005.2×$24,800

Score every processor.

Approval rate, fee rate, refund and chargeback ratios, reserves, holds and settlement time across processors, with deposits reconciled against expected settlements.

Processor scorecardLast 30 days

ProcessorApprovalFeeChargebacksReserveSettles in
Processor One96.4%2.7%0.31%6%2 days
Processor Two94.1%2.9%0.44%10%3 days
Processor Three91.8%3.2%0.52%12%5 days

Plan cash in any currency.

Model conservative, base and growth scenarios, project closing cash, and report in USD, CAD, EUR, GBP or AUD.

Forecast, next quarter

ScenarioRevenueNet profitMargin
Conservative$1,121,000$168,40015.0%
Base$1,284,500$200,20015.6%
Growth$1,489,000$262,10017.6%

Rates are illustrative and stored in your browser, not a live exchange feed.

Container ships at the Wando Welch Terminal, Mount Pleasant, South Carolina.
White container cranes against a blue sky above stacked shipping containers at the Port of Oakland
Container cranes at the Port of Oakland, California.

Thirty capabilities.

Each one is a module or a view inside the Edge Command Center. Sign in with test / test to open them.

Overview

  • Profit Command CenterGross revenue, net profit, contribution margin and cash position in one view.

Revenue

  • Gross revenue trackingGross revenue with date-range comparison across stores and channels.
  • Net revenue analysisRevenue after discounts and refunds, not just top-line sales.

Profit

  • Gross profit analysisRevenue minus direct product and fulfillment cost, per product and store.
  • Net profit analysisProfit after every operating cost you enter.
  • Contribution marginMargin after variable cost, against a target you set.

Products

  • Product profitabilityA searchable, sortable table of cost, fees, refunds and contribution per product.

Stores

  • Store comparisonRevenue, profit, margin, refund and chargeback ratios side by side.
  • Brand comparisonBrand performance and operating expense, brand by brand.

Entities

  • Legal entity comparisonProfit by legal entity, with each entity’s local operating expense.

Markets

  • Market and country comparisonProfitability by country and region.

Channels

  • Sales-channel profitabilityDirect, marketplace, paid search, social, affiliate and email.

Marketing

  • Marketing profit attributionProfit after product, fulfillment, payment and refund cost, not reported ROAS.
  • Campaign profitabilityTrue profit for each campaign, next to what the ad platform reports.
  • Advertising cost monitoringAd cost trend with alert thresholds you edit.

Payments

  • Payment processor comparisonProcessors scored on fees, approval rate, reserves and settlement time.
  • Approval rate monitoringApproval rate trend for each processor.
  • Processing fee trackingTransaction, cross-border, currency, fixed and dispute fees.
  • Reserve and hold monitoringReserve amounts, release dates and status.
  • Refund ratio monitoringRefund trend against a threshold you set.
  • Chargeback ratio monitoringChargeback trend against a threshold you set.
  • Settlement reconciliationDeposits matched against expected settlements, variances flagged.

Currency

  • Multi-currency reportingReport in USD, CAD, EUR, GBP or AUD at illustrative rates.

Expenses

  • Expense managementAn expense ledger with categories and entity assignment.

Cash flow

  • Cash-flow positionOpening cash, inflows, outflows, holds and forecast closing cash.

Targets

  • Profit targetsNet margin, contribution and cash thresholds you save.

Alerts

  • Profit alertsAlerts for margin, ad cost, refunds, chargebacks and cash.

Scenarios

  • Scenario modelingWhat-if changes to ad spend, supplier cost and price.

Calculator

  • Margin and pricing calculatorContribution profit, margin and break-even ad spend per unit.

Reports

  • Forecasts and management reportsConservative, base and growth forecasts, exportable to CSV.

Find your edge.

Name the workspace and choose a plan. The name goes with you to the cart, and the plan is paid once.

Name your workspace

How many stores?

Several stores: Pro covers up to ten.